What they came
to me with
Native Jeeps runs you-drive Jeep tours on real trails outside Black Hawk. You’re behind the wheel, not riding in the back of someone else’s rig. They charge per Jeep, and that was the friction: visitors landed on the site, got excited, saw the price and left.
Post-COVID Native Jeeps’ demand required almost no marketing. Fast forward to 2026 and the business has slowed. Bookings come in almost entirely online, from out-of-state travelers planning months ahead.
How I did it
They had great online traffic. However the site did not prove the experience was worth the price.
Feel it before you price it
A looping header that puts you on the trail in the first second. Real terrain, guests behind the wheel, not a stock adventure montage.
Name the thing they miss
The whole premium argument rests on one fact most visitors never catch: you’re driving. I created an entire video dedicated to what makes Native Jeeps different.
Shoot it so it doesn’t look shot
Three micro videos shot on iPhone to naturally and deliberately convey the true experience Native Jeeps provides.
Social media videos
Website videos
“Ian was amazing to work with! I own a small Jeep tour company and I was really struggling with how to show people what our tours are actually like and what makes us different. I knew I needed better video content, but honestly didn’t really know what I needed beyond that.
Ian completely understood the business and what I was trying to accomplish. He didn’t just show up and shoot pretty footage. He thought about the customer, our website, how people find us, what makes our tours different, and what the videos actually needed to do for us.
The shoot was so much fun and when I saw the first draft I absolutely loved it. I didn’t even want to change anything! He captured the people, the Jeeps, the scenery and the feeling of the experience perfectly. He also gave us different videos that we can actually use across our website, Google and social media instead of just one video.
I would absolutely recommend Ian to another business. He is creative, easy to work with and, most importantly, he understands that great content needs to do more than just look good. Worth every penny!”